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SIMPLE
AND ESSENTIAL BOOK
BY CATHY GILEADI
Easy to use, indexed book
for information and application of Essential Oils everyday. Full
of practical suggestions about how to incorporate Essential Oils
into every aspect of your life! 161 Pages
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Aromatherapy
Balancing Body,
Mind, and Spirit


AROMATHERAPY
Although aromatics, the use of scents, fragrances, and
oils derived from plants for medicinal or cosmetic purposes, has been
practiced for more than five thousand years, aromatherapy using pure
essential oils extracted by more modern steam distillation is relatively
recent. Indeed, it was in the 1920's that French chemist René
Gattefossé coined the term aromathérapie
Today's aromatherapy continues to discover the
remarkable properties of pure and genuine essential oils and to explore
their effective uses and applications.
Pure & Genuine Essential Oils
Most often by steam-distillation, essential oils are
extracted from
various trees, shrubs, herbs, flowers, and grasses and
may be found in virtually any part of the plant: roots, seeds,
flowers, fruit, leaves, stalks and stems, bark and wood, needles, and
resins.
A pure essential oil is the condensation of a plant's
vital "essence" in which is stored vital solar energy and is where the
plant's most valuable therapeutic and nutritional properties are most
concentrated.
The fragrant essence, produced by special cells within
the plant, contains a variety of active substances that, among other
things, protect the plant from disease and predators while also
attracting beneficial insects for pollination.
Nature's Chemistry
In the essence found in the oil-producing cells of an
aromatic plant are numerous organic compounds, products of complex
chemical processes.
During distillation or other processing of the plant
some natural constituents are altered while others are actually formed.
An essential oil, therefore, may contain hundreds perhaps thousands of
constituents.
The entire essential oil is more wholly effective than
any one of its components. the properties and effects of an
essential oil result from the plant's innately homeostatic intelligence
and holistic action.

Our
Promise: Pure Essential Oils
Because the market for essential oils and aromatherapy is still relatively new
yet growing rapidly there are some who take advantage of the situation by
secretly "stretching" oils through dilution and adulteration. Because we
intend not only to set a new standard but to BE the new standard in the
essential oil market, every oil we provide is of the highest quality and
purity.
Why Our Company's Essential Oils Are Different
Our Essential Oils are
guaranteed to be raw, genuine, unaltered, pristine, single species, and
therapeutic. One would consider these qualities to be more than adequate
when considering an essential oil purchase. And indeed, these are
desirable and amazing qualities. However, our Company offers two
more guarantees that are even more dynamic in nature.
#1
Our Company is able to trace their essential oils from plant to bottle.
#2
Our Company
does not use chemo typed oils as a marketing ploy for greater profits.
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When
introduced to Neways Essential Oils, she reported that she had
never used oils with such therapeutic value. These oils are "the
highest quality anywhere….I will stake my reputation on it…I
personally don't think you are going to find better oils
anywhere." Cecilia Salveson
Cecilia Salveson is a Qualified
Therapeutic Aromatherapist and Reflexologist and Practitioner of
Complementary Medicine. She is the founder of the Natural Health
and Beauty School in South Africa and is also the Regional
Director for the International School of Reflexology and
Meridian Therapy. She has written numerous books and articles.
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To the average person who uses
essential oils, these two statements may not, at first, be meaningful.
However, I believe you will soon find tremendous value in these
statements and become even more dedicated to Our Company's integrity.
Plant to Bottle
There are only a handful of
companies in the world that can trace their essential oils from plant to
bottle. This means knowing the location where the plant or seedling was
grown, when and how the plant material was harvested, and how the
distillation of plant material was performed. Most large
companies, and even some small ones, cannot trace the path their
essential oils have taken. This is because traders and brokers exchange
essential oils a number of times. They loose track of where the
essential oils have been, and under what conditions they have been
stored.
This is not the case with
our Company. We are able to trace all of our essential oils from plant to
bottle because of quality control expert John Black. John is actively
involved in growing and distillation projects around the world. He can
trace the essential oils he sells to our Company literally from the time they
were planted until the essential oils enter our building to be
bottled.
Mr. Black spends the greater
portion of each year supporting and working with the people who supply
our Company's Essential Oils all over the world. His twenty-five plus year
reputation in the therapeutic essential oil industry make him, the
leader. John is respected in the essential oil industry not only for his
integrity, but also because he is well acquainted with the standards and
concepts in both the flavor and fragrance sector and the increasingly
exclusive therapeutic oil industry. Mr. Black is a true expert and is
sought for his ability to analyze Gas Chromatography and Mass Spectrum
test results.
John Black is able to detect and
identify ‘GC’ peaks on essential oil test results that other experts are
not able to recognize. John can detect fragrance and chemical
adulteration in essential oils, even the most clever adulterations.
We have always felt extremely fortunate to work with him.
The
Essential Oil Industry
In most cases, money seems to be
a driving force in business. It is the same in the essential oil
industry. The flavor and fragrance industry, which consumes nearly 90%
of the world’s essential oil production, looks for essential oils that
are of no particular quality, inexpensive, and plentiful. That industry
then re-distills and blends these oils to suit the scent needs of other
industries, including food consumables, cosmetic, personal care, and
household. You can expect that both artificial and natural additives
will be injected into these essential oils to perfect a desired flavor
and smell that can be replicated.
The therapeutic essential oil
industry and the flavor and fragrance industry have struggled over 40
years to have separate identities. Yet, even the therapeutic essential
oil market struggles within itself to keep integrity.
Many companies involved in the
therapeutic market see no problem crossing over and purchasing essential
oils of no particular quality when necessary. Even when the more
pristine, exclusive essential oils rise in price and are difficult to
locate, Our Company does not compromise. We are not interested in
cheaper quality oils simply to gain greater profit.
Some essential oil companies
seek selectivity by using acronyms such as AFNOR, which lead people to
believe these letters are some kind of magic guarantee for purity. In
fact, this is not the case. These marketing techniques only lead
‘curious’ people to investigate further.
The question always arises. How
can the average consumer know the quality of essential oils they are
buying? I’ve heard numerous people say, “You all say the same thing.
How can an ordinary person know who is telling the truth”? I believe
first and foremost, you must ask questions, and if you don’t get the
answers you want, or the answers that make sense, a red flag should go
up. You also need to understand a little about essential oils, and this
involves reading and learning. Essential oils may not be easy, but they
certainly are worth it.
What’s the
Issue With Chemotyped Essential Oils?
When an essential oil is tested
and found naturally to have one or more main ‘key constituents’ that are
higher, or lower than normal, it is identified as a chemotyped essential
oil. Aromatherapists and phyto-therapists refer to the properties found
in essential oils as constituents. Chemists speak of them as
‘chemicals’. Hence, the word developed by chemists, ‘chemotyped’.
Naturally grown chemotyped
essential oils are rare and in short supply. When true chemotypes are
available, they can command higher prices. In and of itself, there is
nothing wrong with a naturally occurring chemotyped essential oil, and
they can be therapeutic in nature. However, the real question is, are
chemotyped oil superior in any way? And here, lies the debate.
The
Law of All or Nothing
For the last 25 years, the dark
cloud that has loomed over the practice of aromatherapy is the lack of
reliable scientific evidence regarding the viability of plants and plant
essences to fight disease.
Since the advent of synthetic
medications, the emphasis of medical therapy has been on chemically
active medicinal ingredients that combat infectious disease. The
central idea is that every disease-causing organism has a chemical
enemy, which will destroy that disease. Chemists classify anti-microbial
agents according to their active ingredients. In other words,
laboratory analysis seeks to test medication for the one principle
active ingredient or chemical.
Some scientists believe the same
has to be true for essential oils. The one active ‘chemical’ in an oil
makes it more beneficial. In fact, since 1972, a team of French medical
doctors has been working with whole, genuine essential oils, the same
type that our company uses, in both laboratory and clinical studies. They
have found that the complete composition of an essential oil rather than
one single constituent makes the oil effective. In fact, their work
overwhelming concludes that the chemotyped oils are not better than a
single species, whole, complete essential oil.
Be Aware
There is a valid and very real
concern with promoting chemo typed essential oils. There is almost no
way, except with an expert like John Black, you can tell if the
essential oil is a true chemo typed oil or if it has been tampered with,
even a little. Essential oils can easily be created to appear as
chemo typed. You can do it naturally, or you can do it synthetically, but
the point is, you can do it. For example, you can add a geranial to a
single specie rose geranium, or thymol to thyme.
If an essential oil has an odd
profile, it can be labeled a chemo typed oil. People will try to sell
it as something unique, unusual, and more beneficial, ….. for more
money. I believe you can understand why a quality control expert is
absolutely necessary.
After having said all of this,
you may be surprised to learn that our company does insist on one chemo
typed
essential oil in its line. Our Basil Linalool is grown specifically
to have a naturally occurring low menthyl charvicrol level. This makes
it not only prized oil, but also a very safe basil essential oil to
use. Safety is always first and foremost in our mind where our
customers are concerned, so we have always insisted on
this oil.
We do not marketed our
Basil linalool as a chemo typed oil, nor have we increased the price.
We have quietly offered this oil only to provide you the safest basil
possible, and we guarantee that this oil grew naturally and was not
altered in any way. John Black guarantees it as well.

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and carcinogens over your lifetime is to use
mainstream personal care products.
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These statements have not been evaluated by the food and
drug administration. The products mentioned are not intended to
diagnose, treat, cure or prevent any disease. Always see your licensed
health care professional for proper diagnosis and treatment.
Copyright ©
1999 - 2007 Anti-Aging Choices all rights reserved.
Revised:
February 07, 2008.
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